ScentAir
ScentAir approached us with a request to consolidate their three informational websites into a single, all-inclusive e-commerce site. The project presented several challenges due to the complex subscription model and varied product offerings that required careful consideration for the optimal e-commerce flow.
// Senior Designer @ Rightpoint · Strategic discovery + consolidation roadmap for Magento 2
ScentAir offers scent solutions for a variety of settings, from residential apartments to corporate office buildings. Their product line ranges from small table units to robust solutions that can pump scent through an entire building.
Our aim was to create a website that can handle both simple automated subscriptions and complex solutions for large businesses. Our goal for the first few sprints was to develop a strategy to achieve this over a series of sprint projects. Solutions include custom intake forms depending on the product, step but step interactive checkout, a scent creation/finder quiz and more.
ScentAir Project Process
Goal
Site Consolidation
ScentAir had three separate informational sites that were not consistent in messaging or branding. These sites also had a variety of usability issues including broken intake forms, confusing subscription models, checkout errors, and general display issues.
Solution
Create a strategy for integrating all three sites into a single master e-commerce Magento site. Address the bugs that are impeding a successful e-commerce flow, and add informative pages that educate customers and encourage them to make purchases. Our initial discovery has led to recommendations for additional phased improvements following the initial launch.
Challenge
Diverse Inventory Needs
ScentAir offers a range of products and subscription models to fit different needs. They have simple products, bundles, and multiple types of subscription models. More complex subscriptions involve in-person sales representatives and larger contract negotiations.
Solution
To address every scenario, we conducted a comprehensive audit of the requirements for each product. We then devised various user journey scenarios to enable the optimal user experience. Our recommendations include implementing robust intake forms, customizing step-by-step add-to-cart processes for each product, and adopting a best-in-class subscription model.
Discover
Site Audit
Outlines the initial discovery of current inventory offerings and website painpoints.
Discover
Content Strategy
Research content strategy including suggested information architecture and page content.
Discover
Customer Journey
Potential scenarios for a wide range of user cases.
Wirefame
Homepage
Phase 1 homepage wireframes and content suggestions.
Wireframe
Additional Blocks
Potential Phase 2 homepage blocks that offer more content information and flexibility.
Design
Pattern Library
A web UI pattern library is a collection of reusable design components that create consistent and coherent user interfaces. These libraries include things like buttons, forms, navigation menus, and other interface elements.
