Garden of Life
During this sprint project, I audited the client's existing email strategy and suggested improvements. Afterward, I implemented the recommendations using their new EMS, Klaviyo.
// Klaviyo Project Implemented @ Rightpoint
Email marketing has great potential for generating ROI, up to 400%. Personalized and targeted emails increase audience engagement and conversion.
Email marketing provides valuable insights into customer behavior and preferences through analytics and metrics. It can inform future marketing strategies and improve overall business performance. Businesses should consider investing in email marketing as part of their overall strategy.
Presentation
Email Strategy Audit
Within this presentation I audit existing metrics and propose a data-backed strategies while teaching the client about terms and their EMS.
Goal
Improve Conversion Rate
While the client was in the process of upgrading their EMS, it was a great opportunity to investigate what could be improved upon to maximize conversions.
Solution
Analyzing metrics such as open rate, click-through rate, and bounce rate can identify areas for improvement and suggest effective solutions. To do this, I conducted a thorough audit of current and past campaigns, searching for patterns and weaknesses that could be improved upon. Based on my findings, I then proposed a completely refreshed campaign flow with new automation strategies and designs.
Challenge
Create Re-Usable Templates
The client had been struggling with hard-to-use, off-brand email templates. They required a new template-based solution that was consistent with other brand materials and quick and easy to implement.
Solution
Create a master template that can be used for any email campaign or automation. This template should include content blocks that are necessary based on audits and competitive research. The template's branding should be consistent with the brand's other materials and have direct ties to their e-commerce website.
Presentation
Email Campaign Strategy & Design
Below is the final strategy and design presentation. It details which automations are to be sent and when, along with updated designs that are consistent with the new branded template. These are static images from an interactive presentation.
